Brand Guidelines
Brand Guidelines
Typography
Outfit – Primary
For headlines, titles, and branding statements.
Poppins – Secondary
For body text, captions, and supporting content.
Afacad is not owned by Maxy but is reserved exclusively for the Maxy wordmark. Do not use it in other communications or designs.
Outfit is for prominent headings and logos, while Poppins is for readable supporting text. Maintain clear hierarchy and spacing.
Logos
The M4 merges four ‘M’ forms diagonally, creating a bold emblem of strength, unity, and creativity, while honoring the founder’s early connection to the letter ‘M’ and the number 4.
The Maxy wordmark reflects a bold yet approachable identity, uniting productivity and lifestyle. Maxy represents maximum creativity and potential, embodying the idea of making the most out of every moment.
- The Maxy wordmark and M4 must only appear in
#0A0A0Aor#F7F7F7. - Use dark on light backgrounds and light on dark backgrounds to ensure contrast.
- No other colors are allowed; the M4 adapts only for clarity.
- During official animations, the company may bring the logo to life with colors as a temporary expression.